When I first created Murderous Starlets, I never anticipated the opportunities it would open up. It was a show that blended immersive storytelling, captivating performances, and intricate design to create a unique audience experience. When the Louboutin team attended the show, they saw something in it that resonated deeply with their vision.
Shortly after, they approached Paramount to ask who had brought the show to life. When they were introduced to me, we began a conversation that would lead to an extraordinary collaboration: a two-show exclusive launch event for the Mystery Collection. It was an honor to work with such a prestigious brand and a humbling moment to be trusted with such a significant project.
From the start, the collaboration was a deeply creative and hands-on process. My role as creative director involved working closely with the Louboutin team, the Paramount team, and the events company to bring this experience to life. It wasn’t just about creating a show; it was about crafting an entire world that reflected the sophistication and mystique of the Mystery Collection. I had to write a story that would put guests in an alternative reality.
This collaboration extended beyond storytelling and design. Together, we developed drinks and plates inspired by the collection’s color palette and the story I wrote, reinforcing the immersive nature of the show experience. These elements weren’t just refreshments—they were part of the storytelling, a subtle but impactful way to draw guests deeper into the world I was directing.
The story itself was a labor of love. Starting from the inspiration behind the designer of the collection Yaz Bukey
, I wrote a script that introduced characters like The Sultan of Loubi, who met his demise by one of the women inspired by the collection. The characters' interactions guided guests through a layered mystery. Every character had a purpose, every twist was intentional, and every clue invited the audience to engage with the narrative. Each part of the collection had a character.
The show itself centered around four incredible women. I hired the best musical theater performers in the city—four highly talented and versatile artists who could bring both the drama and elegance of the story to life. Each performer was given a role that reflected the themes of the Mystery Collection, and their performances were at the heart of the event. Their chemistry, talent, and dedication elevated the show.
Creating an immersive experience required attention to every detail. The design of each room—from makeup ateliers to perfume discovery zones—was carefully curated to feel cohesive and authentic.
Guests didn’t just observe; they participated, discovering hidden clues and interacting with performers who stayed true to their roles. The bartending and culinary elements added another layer to the experience. Drinks were designed not just to taste incredible but to visually align with the collection’s theme. The culinary team created bites that complemented the narrative, ensuring that every sense was engaged. These elements made the experience feel seamless, as if every detail belonged to the same world.
Reflecting on the experience, I feel immense gratitude. This wasn’t just a professional project; it was a creative journey that involved so many talented individuals. From the Louboutin team to the events company, the Paramount culinary and bartending teams, and the performers, everyone contributed something unique to the process.
What stands out most to me is the spirit of collaboration and the trust everyone had in my vision. It was about combining ideas, respecting each other’s expertise, and working together to create something that felt bigger than the sum of its parts. The trust that everyone placed in me as creative director is something I will always carry with me.
As I look ahead to new projects, I’m reminded of the lessons from this experience: that creativity thrives in collaboration, that attention to detail matters, and that the best stories are the ones we create together.
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